(Reuters) – Snap Inc talked about the sequence of folks the usage of its Snapchat app would live at recent ranges this quarter, easing worries the firm would continue to lose users to rival Fb Inc’s Instagram and sending its shares up more than 20 p.c.
The record-messaging app, identified for its disappearing messages and filters that turn folks into dogs or even tacos, has struggled since going public in March 2017, as Instagram has replicated tons of its novel aspects. A controversial redesign also alienated some of Snapchat’s advertisers and users.
In the fourth quarter Snap topped Wall Avenue with 186 million day to day active users, flat with the outdated quarter and down 1 million from the same length a year ago. Analysts’ moderate expectation changed into 184.ninety one million, in keeping with Refinitiv recordsdata.
“We discontinue no longer foresee a sequential decline in day to day active users in Q1 2019,” talked about Lara Candy, Snap’s intervening time chief monetary officer, in the course of a call with analysts after reporting outcomes. She gave no particular outlook on user numbers.
Snap shares jumped 22 p.c to $eight.Sixty two after hours. That is soundless decrease than 1/2 the $17 preliminary public providing price.
The firm kept away from a 3rd consecutive quarterly decline in users following its redesign, but some questioned the firm’s skill to develop.
“Snap’s biggest concern is soundless that it lacks allure previous its core user wrong and has no viewed course on easy delay or pivot its app previous that below-35 demographic,” talked about Jessica Liu, a marketing analyst at Forrester.
NEW ANDROID APP
Snap has also begun rolling out its unusual Android app to a runt share of Snapchat users, Chief Government Evan Spiegel talked about during the put up-earnings call. Snap has talked about it rebuilt the Android app on fable of it had more bugs and a worse user ride than its Apple iOS app.
The revamped app is crucial to gaining unusual users in growing markets, where gadgets running Google’s Android machine are far more current than iPhones.
“There’s roughly 2 billion folks (internationally) who’re on Android and discontinue no longer bear Snapchat,” Spiegel talked about. “If we can make a choice even a runt share of that, it could well truly maybe maybe develop a large incompatibility.”
Snap’s revenue, which it gets from selling promoting on the app, elevated 36 p.c to $389.eight million, beating Wall Avenue’s moderate estimate of $377.fifty two million.
Income boost changed into helped in section by unusual ad formats love unskippable commercials on its fashioned reveals, that are housed on the Inspect web page, a panel on the app that contains writer shriek alongside with influencer shriek.
Spiegel talked about during the resolution the firm has improved the manner it personalizes the Inspect web page for every user, which can attract more advertisers who were beforehand jumpy about their classified ads performing subsequent to contaminated shriek.
Snap changed into now “substantially closer” to profitability, as it maintains a flat price construction while increasing revenue, Spiegel talked about. In an interior memo that leaked in October, Spiegel build of abode a aim of reaching profitability by the discontinue of 2019.
Michael Pachter, an analyst at Wedbush Securities, estimates Snap will reach breakeven by the discontinue of this year.
Average revenue per user changed into $2.09 during the fourth quarter, up from $1.53 in the year-ago quarter.
That dimension of revenue grew the most for users out of doorways North The usa and Europe, hitting $1.24 during the quarter, up from fifty six cents in the year-ago quarter.
The firm’s catch loss narrowed to $191.Sixty seven million, or 14 cents per piece, in contrast with $349.Ninety eight million, or 28 cents per piece, a year earlier.
For the first quarter, Snap talked about it expects revenue of $285 million to $310 million. That compares with the typical analyst estimate for revenue of $307 million, in keeping with recordsdata from IBES Refinitiv.
Reporting by Sheila Dang; Editing by Invoice Rigby